I’m currently the Head of Creative at Forsman & Bodenfors Singapore.
With the help of people who are more talented than me, we’re the #1 Agency in Singapore in 2023.
What’s extra nice is that more than half of my creative department is ranked as Singapore’s best.
We were also #1 Agency for Campaign Brief’s The Work in both 2022 and 2023.
Need details? Visit my Linkedin
With the help of people who are more talented than me, we’re the #1 Agency in Singapore in 2023.
What’s extra nice is that more than half of my creative department is ranked as Singapore’s best.
We were also #1 Agency for Campaign Brief’s The Work in both 2022 and 2023.
Need details? Visit my Linkedin
Here are some things that make my mum proud:
Press
“Why creatives need to remain idea first” - One Show Asia Interview
“Traditional media is where ideas are still pure” - Adfest Interview
Creative Leaders feature - BrandinginAsia
Q&A with Firrdaus Yusoff - Caples Awards Interview
A.I. vs Agency Names - Creative Manila personal project feature
“Traditional media is where ideas are still pure” - Adfest Interview
Creative Leaders feature - BrandinginAsia
Q&A with Firrdaus Yusoff - Caples Awards Interview
A.I. vs Agency Names - Creative Manila personal project feature
2024
Cannes Lions - 3 Shortlists
Spikes - 2 Silvers
Madstars - 1 Gold, 1 Crystal
New York Festivals - 1 Silver
Effies - 2 Golds, 1 Silver, 1 Bronze
Clio - 1 Silver
Crowbars - Jury President
Adfest - Jury
Lisbon International Advertising Festival - Jury
Kam Fan Hong Kong - Jury
Creative Circle - Jury
Commward Bangladesh - Speaker
2023
Cannes Lions - 1 Silver, 2 Bronzes, 1 Glass Shortlist
LIA - 1 Gold, 1 Silver, 2 Bronzes
New York Festivals - 1 Gold, 1 Inspiration Award
Spikes- 4 Bronzes
Clio - 1 Silver
Clio Health - 1 Silver
One Show - 1 Bronze, 2 Merits
Caples - 3 Golds, 3 Silvers
Creative Circle - 1 Grand Prix, 8 Golds, 12 Silvers, 10 Bronzes
Creative Circle - Digital Agency of the Year
Creative Circle - Silver, Agency of the Year
Crowbars - Jury President
Creative Circle - Jury President
Kancils Malaysia - Jury President
One Show Asia - Jury
The Andys Regional - Jury
Clio - Jury
Madstars - Jury
2022
D&AD - 1 Wood Pencil
One Show Asia - 1 Gold, 1 Merit, 1 Shortlist
Spikes - 2 Shortlists
New York Festivals - 1 Finalist, 1 Shortlist
Adfest - 1 Bronze, 1 Shortlist
The Andys - 3 Shortlists
LIA - Mentor
The Andys Regional - Jury
Crowbars - Jury
Spikes - Jury (Film Craft)
2021
One Show - 1 Merit
Clio Health - 1 Bronze
AD Stars - 2 Bronzes, 2 Crystals, 8 Shortlists
Spikes - 1 Bronze, 2 Shortlists
Ciclope - 2 Shortlists
LIA - 1 Bronze
Creative Circle - 1 Gold, 2 Silvers, 4 Bronzes
Creative Circle - Jury (Craft)
Creative Circle - Jury (NextGen)
Crowbars - Jury (Digital & Innovation)
Cannes Lions - 3 Shortlists
Spikes - 2 Silvers
Madstars - 1 Gold, 1 Crystal
New York Festivals - 1 Silver
Effies - 2 Golds, 1 Silver, 1 Bronze
Clio - 1 Silver
Crowbars - Jury President
Adfest - Jury
Lisbon International Advertising Festival - Jury
Kam Fan Hong Kong - Jury
Creative Circle - Jury
Commward Bangladesh - Speaker
2023
Cannes Lions - 1 Silver, 2 Bronzes, 1 Glass Shortlist
LIA - 1 Gold, 1 Silver, 2 Bronzes
New York Festivals - 1 Gold, 1 Inspiration Award
Spikes- 4 Bronzes
Clio - 1 Silver
Clio Health - 1 Silver
One Show - 1 Bronze, 2 Merits
Caples - 3 Golds, 3 Silvers
Creative Circle - 1 Grand Prix, 8 Golds, 12 Silvers, 10 Bronzes
Creative Circle - Digital Agency of the Year
Creative Circle - Silver, Agency of the Year
Crowbars - Jury President
Creative Circle - Jury President
Kancils Malaysia - Jury President
One Show Asia - Jury
The Andys Regional - Jury
Clio - Jury
Madstars - Jury
2022
D&AD - 1 Wood Pencil
One Show Asia - 1 Gold, 1 Merit, 1 Shortlist
Spikes - 2 Shortlists
New York Festivals - 1 Finalist, 1 Shortlist
Adfest - 1 Bronze, 1 Shortlist
The Andys - 3 Shortlists
LIA - Mentor
The Andys Regional - Jury
Crowbars - Jury
Spikes - Jury (Film Craft)
2021
One Show - 1 Merit
Clio Health - 1 Bronze
AD Stars - 2 Bronzes, 2 Crystals, 8 Shortlists
Spikes - 1 Bronze, 2 Shortlists
Ciclope - 2 Shortlists
LIA - 1 Bronze
Creative Circle - 1 Gold, 2 Silvers, 4 Bronzes
Creative Circle - Jury (Craft)
Creative Circle - Jury (NextGen)
Crowbars - Jury (Digital & Innovation)
2020
Epica - 1 Bronze, 1 Shortlist
Ad Age’s Editor’s Pick
Crowbar Awards - Jury (Crowbar Challenge)
Poster House Museum, New York - Exhibition
2019
Effies - 1 Gold, 1 Silver, 1 Shortlist
Ad Age’s Editor’s Pick
Lurzer’s Archive - Print Edition Vol. 03-2019
Epica - 1 Bronze, 1 Shortlist
Ad Age’s Editor’s Pick
Crowbar Awards - Jury (Crowbar Challenge)
Poster House Museum, New York - Exhibition
2019
Effies - 1 Gold, 1 Silver, 1 Shortlist
Ad Age’s Editor’s Pick
Lurzer’s Archive - Print Edition Vol. 03-2019
2018
Creative Circle - Jury (Brand Activation)
Hall of Fame Awards - 1 Bronze, 1 Shortlist
2017
Institute of Advertising Singapore - 2 Shortlists
Creative Circle - 1 Silver, 5 Bronzes
2016
The FWA - Website of the Day
AWWWARDS - Honorable Mention
Design Awards Asia - Website of the Day
SPH Ink Awards - 1 Silver
Ciclope Festival - 1 Bronze
2015
New York Festivals - 2 Bronzes, 1 Finalist
The One Show - 1 Silver, 1 Bronze, 2 Merits
The Webby Awards - Winner
AWARD Australia - 1 Bronze
AdFest - 1 Silver, 5 Bronzes, 1 Shortlist
2014
LIA, Creative Conversations - Top Young Creative, BBDO Asia
Creative Circle - Top Young Creative Team
Creative Circle - 2 Golds, 1 Silver, 4 Bronzes
Spikes - 2 Bronzes, 5 Shortlists
Cannes Lions - Cyber Shortlist
The FWA - Adobe Project of the Year
SPH Ink Awards - Gold
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