I’m currently the Head of Creative at Forsman & Bodenfors Singapore.
With the help of people who are more talented than me, we’re the #1 Agency in Singapore in 2023.
What’s extra nice is that more than half of my creative department is ranked as Singapore’s best.
We were also #1 Agency for Campaign Brief’s The Work in both 2022 and 2023. You can read more about the agency’s trajectory here.
Need details? Visit my Linkedin
With the help of people who are more talented than me, we’re the #1 Agency in Singapore in 2023.
What’s extra nice is that more than half of my creative department is ranked as Singapore’s best.
We were also #1 Agency for Campaign Brief’s The Work in both 2022 and 2023. You can read more about the agency’s trajectory here.
Need details? Visit my Linkedin
Here are some things that make my mum proud:
Press
“Why creatives need to remain idea first” - One Show Asia Interview
“Traditional media is where ideas are still pure” - Adfest Interview
Creative Leaders feature - BrandinginAsia
Q&A with Firrdaus Yusoff - Caples Awards Interview
A.I. vs Agency Names - Creative Manila personal project feature
“Traditional media is where ideas are still pure” - Adfest Interview
Creative Leaders feature - BrandinginAsia
Q&A with Firrdaus Yusoff - Caples Awards Interview
A.I. vs Agency Names - Creative Manila personal project feature
2024
Cannes Lions - 3 Shortlists
Spikes - 2 Silvers
Madstars - 1 Gold, 1 Crystal
New York Festivals - 1 Silver
Effies - 2 Golds, 1 Silver, 1 Bronze
Clio - 1 Silver
Crowbars - Jury President
Adfest - Jury
Lisbon International Advertising Festival - Jury
Kam Fan Hong Kong - Jury
Creative Circle - Jury
Commward Bangladesh - Speaker
2023
Cannes Lions - 1 Silver, 2 Bronzes, 1 Glass Shortlist
LIA - 1 Gold, 1 Silver, 2 Bronzes
New York Festivals - 1 Gold, 1 Inspiration Award
Spikes- 4 Bronzes
Clio - 1 Silver
Clio Health - 1 Silver
One Show - 1 Bronze, 2 Merits
Caples - 3 Golds, 3 Silvers
Creative Circle - 1 Grand Prix, 8 Golds, 12 Silvers, 10 Bronzes
Creative Circle - Digital Agency of the Year
Creative Circle - Silver, Agency of the Year
Crowbars - Jury President
Creative Circle - Jury President
Kancils Malaysia - Jury President
One Show Asia - Jury
The Andys Regional - Jury
Clio - Jury
Madstars - Jury
2022
D&AD - 1 Wood Pencil
One Show Asia - 1 Gold, 1 Merit, 1 Shortlist
Spikes - 2 Shortlists
New York Festivals - 1 Finalist, 1 Shortlist
Adfest - 1 Bronze, 1 Shortlist
The Andys - 3 Shortlists
LIA - Mentor
The Andys Regional - Jury
Crowbars - Jury
Spikes - Jury (Film Craft)
2021
One Show - 1 Merit
Clio Health - 1 Bronze
AD Stars - 2 Bronzes, 2 Crystals, 8 Shortlists
Spikes - 1 Bronze, 2 Shortlists
Ciclope - 2 Shortlists
LIA - 1 Bronze
Creative Circle - 1 Gold, 2 Silvers, 4 Bronzes
Creative Circle - Jury (Craft)
Creative Circle - Jury (NextGen)
Crowbars - Jury (Digital & Innovation)
Cannes Lions - 3 Shortlists
Spikes - 2 Silvers
Madstars - 1 Gold, 1 Crystal
New York Festivals - 1 Silver
Effies - 2 Golds, 1 Silver, 1 Bronze
Clio - 1 Silver
Crowbars - Jury President
Adfest - Jury
Lisbon International Advertising Festival - Jury
Kam Fan Hong Kong - Jury
Creative Circle - Jury
Commward Bangladesh - Speaker
2023
Cannes Lions - 1 Silver, 2 Bronzes, 1 Glass Shortlist
LIA - 1 Gold, 1 Silver, 2 Bronzes
New York Festivals - 1 Gold, 1 Inspiration Award
Spikes- 4 Bronzes
Clio - 1 Silver
Clio Health - 1 Silver
One Show - 1 Bronze, 2 Merits
Caples - 3 Golds, 3 Silvers
Creative Circle - 1 Grand Prix, 8 Golds, 12 Silvers, 10 Bronzes
Creative Circle - Digital Agency of the Year
Creative Circle - Silver, Agency of the Year
Crowbars - Jury President
Creative Circle - Jury President
Kancils Malaysia - Jury President
One Show Asia - Jury
The Andys Regional - Jury
Clio - Jury
Madstars - Jury
2022
D&AD - 1 Wood Pencil
One Show Asia - 1 Gold, 1 Merit, 1 Shortlist
Spikes - 2 Shortlists
New York Festivals - 1 Finalist, 1 Shortlist
Adfest - 1 Bronze, 1 Shortlist
The Andys - 3 Shortlists
LIA - Mentor
The Andys Regional - Jury
Crowbars - Jury
Spikes - Jury (Film Craft)
2021
One Show - 1 Merit
Clio Health - 1 Bronze
AD Stars - 2 Bronzes, 2 Crystals, 8 Shortlists
Spikes - 1 Bronze, 2 Shortlists
Ciclope - 2 Shortlists
LIA - 1 Bronze
Creative Circle - 1 Gold, 2 Silvers, 4 Bronzes
Creative Circle - Jury (Craft)
Creative Circle - Jury (NextGen)
Crowbars - Jury (Digital & Innovation)
2020
Epica - 1 Bronze, 1 Shortlist
Ad Age’s Editor’s Pick
Crowbar Awards - Jury (Crowbar Challenge)
Poster House Museum, New York - Exhibition
2019
Effies - 1 Gold, 1 Silver, 1 Shortlist
Ad Age’s Editor’s Pick
Lurzer’s Archive - Print Edition Vol. 03-2019
Epica - 1 Bronze, 1 Shortlist
Ad Age’s Editor’s Pick
Crowbar Awards - Jury (Crowbar Challenge)
Poster House Museum, New York - Exhibition
2019
Effies - 1 Gold, 1 Silver, 1 Shortlist
Ad Age’s Editor’s Pick
Lurzer’s Archive - Print Edition Vol. 03-2019
2018
Creative Circle - Jury (Brand Activation)
Hall of Fame Awards - 1 Bronze, 1 Shortlist
2017
Institute of Advertising Singapore - 2 Shortlists
Creative Circle - 1 Silver, 5 Bronzes
2016
The FWA - Website of the Day
AWWWARDS - Honorable Mention
Design Awards Asia - Website of the Day
SPH Ink Awards - 1 Silver
Ciclope Festival - 1 Bronze
2015
New York Festivals - 2 Bronzes, 1 Finalist
The One Show - 1 Silver, 1 Bronze, 2 Merits
The Webby Awards - Winner
AWARD Australia - 1 Bronze
AdFest - 1 Silver, 5 Bronzes, 1 Shortlist
2014
LIA, Creative Conversations - Top Young Creative, BBDO Asia
Creative Circle - Top Young Creative Team
Creative Circle - 2 Golds, 1 Silver, 4 Bronzes
Spikes - 2 Bronzes, 5 Shortlists
Cannes Lions - Cyber Shortlist
The FWA - Adobe Project of the Year
SPH Ink Awards - Gold
If you're keen to chat, get in touch here