Down Syndrome International


Avatars that allow us to choose an “ideal” face and body lead to heavy underrepresentation and reduced visibility of people with disabilities in the digital realm.

To make the digital space truly for all, we created the world’s first virtual influencer with Down Syndrome – Kami. Her name is short for Kamilah, which means perfection.  

For Kami to be authentic, over 100 young women volunteers with Down Syndrome across Down Syndrome International’s network were consulted to collaborate on her creation  – acting as the faces, physiques, gestures, voices and personalities that Kami will embody.

Kami is currently live on Instagram @itskamisworld. True to a virtual influencer, Kami will give people a peek into her daily life, her likes, her quirks, her friends and her interests. She will exist to shine the spotlight on people with Down Syndrome while fulfilling a bigger and more powerful mission to make the digital world more inclusive with #TheKamiPledge.