McDonald’s
YOU SAID IT.
McDonald’s has always been perceived as a brand that was "too big to listen" to its consumers.
So to show consumers that the brand genuinely cared, we created a campaign that was as honest as it gets.
We showcased actual Facebook comments as a teaser campaign. And we even wrote a TV spot to reply directly to a critic who lamented at the lack of new offerings.
All that, to raise awareness of McDonald’s new Salmon and Chicken burgers--creations that were actually inspired by real comments.
Bringing to light the notion that while most brands shun their critics, McDonald’s embrace them.
YOU SAID IT.
WE MADE IT.
McDonald’s has always been perceived as a brand that was "too big to listen" to its consumers.
So to show consumers that the brand genuinely cared, we created a campaign that was as honest as it gets.
We showcased actual Facebook comments as a teaser campaign. And we even wrote a TV spot to reply directly to a critic who lamented at the lack of new offerings.
All that, to raise awareness of McDonald’s new Salmon and Chicken burgers--creations that were actually inspired by real comments.
Bringing to light the notion that while most brands shun their critics, McDonald’s embrace them.
