SK-II
MY DESTINY, MY CHOICE
In China, there is a chauvinistic term 好嫁风 or ‘good for marriage’. The term encourages women to make choices that diminish themselves so they are not too smart, too ambitious, or too successful for the average Chinese man. So to give women a safe space to make life decisions that reflect who they truly are, we created the skincare industry’s first interactive movie: My Destiny, My Choice.
Starring award-winning actress Zhang Zifeng as your best friend, viewers navigated through twelve story paths and over 1 hour of playable content.
To experience the full film, click here